The Saucy Fish Co. has been the subject of an admiring blog post from a corporate brand copywriter, so we were pretty chuffed that our product caught his eye and inspired him to sit down at the computer and write about the brand.

Dave Harland is a corporate copywriter, and is involved in marketing various brands. Clearly he knows his stuff, and The Saucy Fish Co. branding jumped out at him in on a trip to Tesco.

His blog post, called Nice Brand: The Saucy Fish Co, says: “A shock of black screamed at me from the top shelf of the pre-packaged fish section. Each has cool packaging, with a funky logo, succinct wording and some really clean, fresh-looking vacuum packed fillets,”

The Saucy Fish Co branding, designed by Elmwood, was designed specifically to stand out against the boring supermarket packaging and bring a shot of inspiration to dull dinnertimes.

Thanks for noticing us Dave – and we look forward to your taste test!